Marketing Brand Manager, Retail Salads
Job Location
Salinas, CA 93901
Employment Type Full time
Category Marketing
Education Required 4 Year Degree
Experience Required 2-5 Years
Job Description
The Marketing Brand Manager will be primarily responsible for managing and leading consumer marketing programs and initiative launches as well as brand-building activities within the Retail Salad business segment. The Brand Manager will directly partner with innovations, business mgmt, sales, shopper marketing, and our external agencies to holistically market and build the Chiquita brand across all consumer touch-points and Salad products. Additionally, this role will be responsible to ensure profitable growth within the Salad segment based on consumer insights, patterns and trends, and will partner with the Director to establish and execute against the strategic direction for Retail Salads.
 
PRIMARY RESPONSIBILITIES
-In alignment with the overall corporate marketing & branding strategy, leads brand differentiation and consumer communications.
-Develops high-impact brand concepts. Will design & execute consumer insight project work based on best practices & ensure research scope fits project scope. Specifies methodology, recommends suppliers, coordinates execution of project and the reporting/presentation of results. Mines research findings for critical business implications/ action items, and ensures integrity and usefullness of data. Also ensures historical research is reviewed and integrated into current findings when appropriate.
-Develops and leads national consumer marketing programs including managing external marketing agencies.
-Leads initiative launches.
-Leads concept development: Develops and coordinates key messages, claims, and visuals to drive brand preference.
-Provides leadership and direction on strategic goals for the segment & ensures timely, coordinated execution against those goals with multifunctional team members.
-Manages and partners with cross-functional teams, with the ability to influence across the organization.
-Develops and builds internal competency in consumer driven concept development.
 
Requirements:
Minimum of 3 years CPG marketing/agency management experience.
Minimum of 2 years CPG customer marketing or relationship sales experience.
 
Education:
BA or BS required
 
Skills:
The successful candidate will possess the following:
-Perishable experience preferred
-Proven Project Management experience
-Concept development for brand positioning/ brand equity
-Mass market development, such as TV advertising
-Qualitative & Quantitative Consumer Insights experience
-Knowledge of Statistical methodologies including correlation, regression, conjoint, cluster analysis
-Strong Communication Skills oral and written
-Ability to handle multiple simultaneous projects with attention to detail
-Strong interpersonal skills to interact with internal clients and external vendors
-Flexibility to adapt to changing priorities and deadline driven
-Product development / research experience
-Food sensory panel research experience
-Knowledge and use of secondary data (scan data)
 
Salay Grade: I
090817KH1
About Chiquita Brands International
With annual revenues of approximately $4 billion, Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of high-quality fresh and value-added food products - from energy-rich bananas and other fruits to nutritious blends of convenient green salads. The company's products and services are designed to win the hearts and smiles of the world's consumers by helping them enjoy healthy fresh foods. The company markets its products under the Chiquita® and Fresh Express® premium brands and other related trademarks. Chiquita employs approximately 23,000 people operating in more than 70 countries worldwide. For more information, please visit our web site at www.chiquita.com.
 
Chiquita Brands International, Inc. requires that applicants provide authorization and consent to a background check and a drug screen in order to continue in the selection process. All employment offers are contingent on meeting our background check standards and successful passing of required drug test. If hired, you will be required to provide documentation indicating your legal right to work in the U.S which may be verified through Chiquita's participation in the E-Verify program.

As an Equal Opportunity employer, Chiquita Brands International and its subsidiaries provide an environment that promotes individual recognition and achievement. We recruit, hire, train, compensate and promote associates without regard to race, sex, color, religion, age, national origin, disability or veteran's status.