Market Research Analyst
Company Description
At Perception Research Services, our mission is to apply consumer research expertise, technological innovation and analytical insight to provide guidance that helps our clients "win at retail" in the global marketplace. PRS, founded in 1972, is a leader in marketing communications research. Each year we conduct over 800 qualitative and quantitative research studies in the U.S., Europe, Asia, and Latin America. Our primary focus is on Package Design and Consumer Insights, and our reach is global. Our clients include PepsiCo, MARS, McDonald's, Kraft Foods, Mondelez, Nestle, Procter & Gamble, General Mills, and many others. PRS' home office is in Teaneck, New Jersey, approximately ten minutes from New York City. In addition, PRS has offices in Geneva, London, Rome, Shanghai, Singapore and in Skokie, IL, 15 miles north of Chicago, IL.

Company Culture
Our goal at PRS is to foster a learning environment. We have an open door policy and encourage all of our new employees to "pick the brains" of our senior staff. We also have monthly Knowledge Sharing meetings where different members of our staff talk about unique studies and the latest trends in the industry. Some of the perks of working at PRS include casual Fridays, flex hours, a company picnic, and many other benefits/events.

Function
We are looking for an analyst to assist in the implementation of quantitative consumer research studies. The Market Research Analyst is expected to work independently and handle a project from beginning to end with minimal supervision.

Responsibilities
  • Oversee individual PRS studies from project launch through reporting which includes:
  • Day to day contact with clients and internal departments
  • Assist in the development/oversight of the research plan, project timeline and the coordination/gathering/dissemination of key project information necessary to execute a project
  • Survey development
  • Oversee the stimuli creation process
  • Assist in tab plan creation
  • Assist in data analysis
  • Contact with clients on a moderate basis
  • Prepare reports and presentations
Minimum Requirements
  • At least 2 years of experience in primary consumer research
  • Ability to analyze quantitative data
  • Proven ability to take responsibility, think analytically, and work within a team environment
  • Accurately revise questionnaires, and report documents based on team feedback
  • Strong logical skills associated with numbers
  • Strong written and oral communication -- used to correspond clearly and concisely with clients, outside vendors, and internal departments
  • Proficient in Word, Excel and PowerPoint
  • Bachelor's degree in Business Administration, Marketing, Psychology and Sociology